— 01
2 – 4 Sessions
The Counsel
A single sharp question, a short sequence of working sessions, a clear path out. Pricing, positioning, hiring, term sheets — bring the issue, leave with a plan.
Project Rate
The strategic growth partner for ambitious consumer brands at the inflection points that matter — launch, scale, sale, and the builds between.
We are an advisory built for the founders and operators rewriting the consumer playbook — in food, beverage, beauty, wellness, and the adjacent shelves where ambition meets reality.
Michelle is a fifteen-year operator and investor inside the consumer ecosystem. She spent more than a decade at Unilever building category-leading global brands across food, beverage, and beauty — leading portfolios through launch, repositioning, and the kinds of operational rebuilds that most strategy decks gloss over.
Alongside her work at Velocity, Michelle is an Operating Partner at Supernatural Ventures, where she backs the next generation of influential consumer founders. She holds an undergraduate degree and MBA from Cornell University, where she serves on the CALS Advisory Counsel, Presidents Council for Cornell Women, and University Council.
Three disciplines, one throughline: momentum. Each engagement begins inside one of these — and usually, in time, touches all three.
Eight places we spend our time — practical, operator-grade work that meets you wherever the business actually is.
Four ways to engage — sized to the question, the timeline, and the weight of the decision in front of you.
A single sharp question, a short sequence of working sessions, a clear path out. Pricing, positioning, hiring, term sheets — bring the issue, leave with a plan.
A defined strategic question worked end-to-end on retainer — channel strategy, brand repositioning, fundraise prep, org redesign. Scoped, scheduled, and shipped.
A full launch-to-market or business build. We sit inside the operating cadence, run the workstreams, and stay until the new shape of the business is real.
A fractional executive embedded inside your leadership team — Chief Strategy, Chief Growth, Chief Commercial, Interim CEO — accountable for the number, not just the deck.
Thirty minutes on the phone — you walk us through the question, we walk you through how we'd think about it. No pre-read required, no charge.
If both sides see the work clearly, we write a short scope — engagement type, deliverables, cadence, price — and we mutually decide if we're the partner for it.
We are in the room within ten business days. Working sessions begin, the cadence sets, and the work that was a conversation becomes a build.